ONEHOPE Website
The ONEHOPE Wine website aimed to drive awareness to the brand’s charitable mission and give users a meaningful reason to explore, shop, and become actively involved as a direct sales consultant. In 2019, I partnered with the Lead UX Designer to update all page layouts. I also worked alongside the in-house Photographer to establish the look and feel of the site’s imagery, providing art direction on the final selections and overall aesthetic.
Art Direction
UI Design
Branding
The website relaunch coincided with updates to the brand messaging, and the unveiling of a new tagline: doing good tastes great. Building on this narrative, edits to the UI were focused on surfacing information about the give-back program, and offering the user more opportunities to shop by cause.
The site’s content was organized to deliver the brand’s mission and impact first before asking them to consider joining as a consultant. We approached the direct sales side of the business with inclusive, purpose-driven messaging — host at home and make your own impact in a local charity of choice.
Team
Sarah Finucane, Lead UX Designer
Jason Mercer, Creative Director
Taylor Hotter, Photographer