Holiday Cheers Campaign
In 2018, the ONEHOPE creative team was given a $1M budget for the annual holiday campaign. The team got together to brainstorm and work collaboratively on developing a thoughtful and inclusive concept that would amplify the brand’s charitable mission with a simple call to action — make giving back your new holiday tradition.
Video Art Direction
Project Management
Copywriting
Each member of the creative team presented a different concept and style for the campaign, ultimately voting in favor of actioning on my colleague’s idea: Holiday Cheers. Inspired by vintage ads, the campaign aesthetic would be a nod to traditions of old.
A team of professional illustrators were hired to recreate the holiday scenes, adding in ONEHOPE wines and updating imagery for diversity and inclusivity. I managed delivery timelines, and communicated stakeholder feedback over multiple rounds.
The creative team was tasked with writing copy to pair with the 20 illustrations, giving us all the opportunity to flex our copywriting muscles.
Social and email designs
We created storyboards and even wrote our own lyrics to the tune of “Deck the Halls.” Visual Country was hired to produce and shoot the stop motion video in their New York studio. I was given the exciting task of being the on-set Art Director.
It’s a wrap! The creative team was treated to lunch to celebrate months of collaborative work and a successful launch.
Internal Team
Jason Mercer, Creative Director
Ashley Brade, Designer
Amanda Lazzarone, Designer
Taylor Hotter, Photographer
Visual Country, Production Team
Illustration Team
Heather Landis
Bob Venables
Michael Koelsch
Sharif Tarabay
Evan Yarbrough
Video Production Team