The Grapeful Club
Creation of logo and style package to support the launch of ONEHOPE’s wine club, cleverly dubbed The Grapeful Club. Subscribers were able to give back even more to causes of their choice, giving meaning to an average indulgence. The messaging and positioning played up this additional give-back opportunity, all while promoting the quality and value of the wines themselves.
Art Direction
Branding
Digital Design
The simple palette was based off the colors of wine, and the logo incorporated a script font that was already in our brand kit to make it feel familiar and cohesive. As a subscriber, a curated set of varietals would be delivered to your door regularly; therefore, your glass would always be full. I worked with the photographer to build a simple gif of an ever-filling cup to use as the key art for the launch campaign.
Collaborating with the Lead UX Designer, we sketched a basic wireframe on whiteboard before translating everything into a final design concept. My primary role was to Art Direct the branded studio shoots and create a shot list for the Photographer. The new lifestyle imagery would be used across the website and other Grapeful Club marketing assets.
Team
Sarah Finucane, Lead UX Designer
Taylor Hotter, Photographer