The Grapeful Club

art direction + branding

Creation of logo and mini brand package to support the launch of ONEHOPE’s wine club, cleverly dubbed The Grapeful Club. Members unlocked the ability to donate an additional 10% of annual purchases to a charity of their choice, in turn giving meaning to an average indulgence.

 
Approved branding concept.
GrapefulClub_WebLayouts.jpg
GrapefulClub_LaunchEmail.jpg
 

Team

Sarah Finucane, Product/UX Designer
Taylor Hotter, Photographer

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