CRUSH Conference
event styling + art direction
Every year, ONEHOPE’s community of direct sales consultants congregate for a weekend of training, development, and support. The annual CRUSH Conference is hosted in a different city each year, bearing a fresh theme that paired with the destination and set a collaborative intention for the year.
We were all hands on deck to produce everything for the event from activations, signage, presentations, videos, as well as the design and setup for all areas of the event.
Responsibilities
Creation of moodboards to guide event layout
Source and purchase props, decorative elements and decor
Coordination with event manager, production team and rental companies
Collaborate with creative team on event theme and design aesthetic
Lead event collateral production and delivery
CRUSH 2019, Amplify Your Impact
Hosted in Nashville, TN
logo
typography
color palette
Attendees were asked to write down the ways they’ve made a big change in the world and what they plan to do to make an impact in the year to come on the Record Your Impact activity wall.
The ballroom floor and stage for the final evening of the event featuring the familiar CRUSH birch sign. We carried over the records from the activity wall to provide a nod to the music city theme that we integrated throughout the event.
We wanted to offer a unique and enchanting lounge space for attendees—the yurt was a hit! You could catch a handful of attendees enjoying the cozy space throughout the weekend. It was a popular hangout for intimate conversations and a celebratory cheers.
Special guest speaker LeAnn Rimes with attendees.
CRUSH 2019, Homegrown Heroes
Hosted in San Franciso, CA
Check-in table for attendees featuring a handmade sign I created overtop a backdrop of foliage.
I assisted in the design of the awards dinner centerpieces, which were arranged by our florist and myself.
Air plants encased in geo terrariums were situated around the conference lounge space to provide an organic, yet elegant design element that complemented the event color palette and vibe.
I designed this custom birch sign in 2017 with the hope that it would become an iconic element incorporated into the event’s main stage backdrop for years to come. It has since traveled to multiple cities and is incorporated into every CRUSH.
Team
Meg Robins, Event Stylist
Ashley Brade, Graphic Designer
Taylor Hotter, Photographer