NuORDER Design System
brand identity
NuORDER is the leading B2B wholesale software platform with thousands of paid users. Before I joined the team, marketing functioned without a style guide, leaning exclusively on freelance designers. The lack of identity caused uncertainty and confusion across the organization, and endless inefficiencies for myself.
I built an extensive design filing system, onboarding guides and instructions, an internal design request process, and a brand style guide that included stylistic alternates for different NuORDER product offerings and channels.
