Holiday Cheers Campaign
art direction + design + project manager
In 2018, the ONEHOPE creative team was given a $1M budget to produce a thoughtful and inclusive holiday campaign that spread awareness for the brand’s charitable mission with a simple call to action—make giving back your new holiday tradition.
Responsibilities
Worked collaboratively with Creative Director to execute strategy and vision
Managed deadlines and communications for outsourced team of illustrators + internal team
Campaign budget tracking
On-set Art Director for live stop motion production used as primary marketing video
Internal enablement for direct sales consultants provided through campaign landing page and asset library
Campaign Video
The featured campaign video was a stop motion concept shot and produced by Visual Country. I was given the exciting task of being on set to support the shoot and deliver creative direction for our outsourced NYC production team.
organic & paid social
Illustrations by Heather Landis (first and last), Bob Venables, and Michael Koelsch
Illustrations by Evan Yarbrough (first and last), and Sharif Tarabay (middle)
campaign emails
Illustration: Sharif Tarabay
Illustration: Bob Venables
Illustration: Michael Koelsch
Illustration: Sharif Tarabay
Illustration: Evan Yarbrough
Team
Jason Mercer, Creative Director
Ashley Brade, Designer
Amanda Lazzarone, Designer
Taylor Hotter, Photographer
Visual Country, Production Team